The Sr. Product Manager will be responsible for developing marketing plans, strategies and tactics for the DETOUR system. Primarily focusing on successful plan implementation and follow-up of these plans and strategies while adhering to the strategic direction set by the organization for DETOUR. This position requires strong collaboration and leadership skills to effectively work with sales and marketing counterparts.

• Develops and communicates marketing plans for DETOUR and drives supporting tactical activities accordingly.
• Conducts market research as necessary to gather design input, market trends, competitive activity, customer perspectives, etc.
• Works with sales leadership to understand needs and develop creative programs and initiatives to achieve defined objectives through account targeting and segmentation.
• Gathers, analyzes and prepares information about the market(s), growth rates, competitors, emerging technologies, etc.
• Program lead for peer-to-peer programs that educate and foster clinical discussions around the DETOUR System specifically through webinars and live case broadcasts.
• Establishes and maintains relationships with Key Opinion Leaders.
• Serve as champion and subject matter expert on product; lead/support communications and training for product across the organization and to customers, as required.
• In the field at minimum once a quarter in cases and attending customer meetings and regional programs.
• Work with global marcom partners for the development, and distribution of all marketing materials, sales aids, advertisements, reimbursement guides, to support the product acceleration strategy.
• Follows Corporate and Regulatory guidelines regarding the approval of Marketing Materials (MM’s) using the Master Control system.
• Works with Global Medical Affairs and Clinical Affairs to interpret and translate scientific clinical data into commercial initiatives.

• Excellent presentation, organizational and interpersonal skills required. Customer service orientation required.
• Extensive knowledge of medical device industry and company products.
• Ability to prepare and deliver presentations to the management team and board of directors
• Good clinical acumen and ability conduct tabletop demonstrations and articulate technical attributes
• Experienced negotiator and ability to prepare, edit and execute necessary contracts and documents
• High degree of clinical & product knowledge will be required, to be viewed as a resource by our customers, sales team, and internal employees. 
• Must have a very hands-on approach to the business and highly accountable for results.