Endologix, Inc

  • Sr. Global Product Manager

    Job ID
    2018-1873
    Location
    US-CA-Irvine
    Category
    Marketing
  • Overview

    Endologix develops and manufactures the latest innovations in endovascular aneurysm repair and sealing. We are a fast-moving, high energy organization. Employees are offered development opportunities and new responsibilities that might have taken them significantly more time in other organizations. Our commitment is to promise the development and refinement of skills while providing competitive compensation and benefits.

     

    Responsible for all marketing activities. Develops marketing plans, strategies and tactics; then leads the implementation and follow-up. Has strong collaboration and leadership skills to effectively work with global sales and marketing counterparts. Will hold a Strategic/Upstream Marketing position which is critical to the success of the organization. The key responsibilities include early stage global and brand management for assigned products and the development of new products within the area of focus. Successful people in this role take a strong interest in their assigned products and work autonomously, becoming true subject matter experts and leaders within Endologix. This person will develop excellent, in-depth knowledge of the company products, customers and programs and achieve an appropriate level of clinical knowledge to be viewed as a resource by our customers, sales team, and internal employees.

    Responsibilities

    • Develops and communicates sales and marketing plans for identified products/programs and drives supporting tactical activities accordingly.
    • Conducts market research as necessary to gather design input, market trends, competitive activity, customer perspectives, etc.
    • Works with sales leadership to understand needs and develop creative programs and initiatives to achieve defined objectives.
    • Develops and manages marketing budgets within overall operating budgets.
    • Gathers, analyzes and prepares information about the market(s), growth rates, pricing, competitors, reimbursement, emerging technologies, etc.
    • Establishes and maintains relationships with Key Opinion Leaders.
    • Works with global marketing partners for the development, training and distribution of all marketing materials, sales aids, advertisements, reimbursement guides, etc. to support the core business.
    • Follows Corporate and Regulatory guidelines regarding the approval of Marketing Materials (MM’s) using the MasterControl system.
    • Works with global marketing partners to prepare and execute detailed new product launch plans, which include positioning, clinical data, selling tactics, forecasting, pricing, reimbursement, promotional programs, press releases, sales training, physician training, etc.
    • Works with Global Medical Affairs and Clinical Affairs to interpret and translate scientific clinical data into commercial initiatives.

     

    Qualifications

    • Excellent presentation, organizational and interpersonal skills required.  Customer service orientation required.
    • Extensive knowledge of medical device industry and company products.                                                                                                                                                                                     
    • Ability to prepare and deliver presentations to the management team and board of directors
    • Good clinical acumen and ability conduct tabletop demonstrations and articulate technical attributes                                                                                                                                                                                       
    • Experienced negotiator and ability to prepare, edit and execute necessary contracts and documents    
    • Partner with business development, R&D, finance, downstream marketing and other cross-functional teams to execute the projects to the timelines, cost assumptions, and revenue expectations outlined in the business plan
    • Monitor business development opportunities for future strategic investment
    • Evaluate and prioritize opportunities for indication expansion of existing products and prioritize based on NPV
    • Understand strategic and financial implications of project(s) / product(s) on the overall budget.
    • Demonstrate knowledge and understanding of customer needs and industry dynamics to assigned product(s) / project(s).
    • Participate on cross-functional teams in support of organizational goals.
    • Accountability: Position is responsible to manage single project or participates on portions of multiple projects; understands concepts and applies these concepts practically with reasonable effectiveness; may function independently according to the task but is still given significant direction.
    • Performs global product, strategic initiative and/or business model innovation management activities
    • Is viewed as the product expert to ensure knowledge is effectively transferred from R&D to commercial organizations.
    • Works in coordination with global supply chain and commercial groups to lead business planning and forecasting of assigned product lines.
    • Develops close KOLs relationships globally to drive global launch and evidence generation strategies for assigned product lines.
    • Collaborates in the annual product pipeline portfolio review.
    • Primary responsibility is to be the marketing representative and voice of the customer with early product development with core R&D; and to understand relative priorities for the development of new products and product enhancements by defining customer needs and working with internal customers.
    • Conduct market research and collect voice of customer data to guide the strategic direction of the business
    • Prepare and develop strong clinical claims matrix that will drive demand generation and adoption for product managed
    • Partner in the development of the strategic plan
    • Identify and create opportunity assessments including in-depth analysis, financial modeling, and strategic prioritization for new pipeline projects in alignment with strategic plan
    • Prepare business plan presentations with recommendations to management

    Education:

     

    • Minimum BS degree, MBA preferred

    Experience:

     

    • Minimum 5+ years of medical device marketing experience or product development required. (Masters may substitute for one year of experience, PhD or MD may substitute for two years of experience).
    • Peripheral vascular or cardiovascular device experience desirable.
    • Prior clinical experience in OR or cath lab desirable.
    • Individually led multiple successful new product launches

     

    Core Competencies:

    • Interpersonal Effectiveness: Actively seeks to understand perspectives and interpersonal needs and expectations of others at all levels, builds self awareness, flexes personal style appropriately, and works through conflicts constructively and appropriately
    • Communication: Effectively uses all mediums of communication as appropriate, presents well to groups, actively listens, and continuously identifies opportunities to build communication skills
    • Collaboration & Teamwork: Actively works together with formal and informal team members to build relationships and achieve team goals
    • Prioritization: Effectively prioritizes work to ensure timely completion of work within scope
    • Global & Systems Thinking: Continuously seeks to learn about and embrace global nuances, works across functions and geographies, seeks to align with diverse groups, and seeks to understand interdependencies and impacts of actions across functions and the company
    • Technical Expertise: Continuously builds functional and technical expertise, and pro-actively applies that technical expertise in progressively broader scope
    • Continuous Improvement: Learns and uses best practices tools and methodologies to assess, identify, and executes on opportunities to improve; Focus on learning and building new capabilities into self
    • Problem Solving & Problem Prevention: Learns and uses strong problem solving methodologies and tools, focuses on root cause analysis, and shows orientation towards problem prevention
    • Accountability: Focuses on results, takes initiative without direction, takes ownership for all work within scope, builds relationships and works across departments, functions, or areas of responsibility

     

     

     

    Equipment Use & Abilities Required:

     

    Equipment Use:   Copy machines, fax machines, calculators and personal computers and computer terminals.

    Computer Skills: Software proficiency in Microsoft Office Suite.

    Language Skills: Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, legal documents or governmental regulations.   Ability to write reports, business correspondence, and procedure manuals. Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the general public.

    Mathematical Skills: Ability to work with mathematical concepts such as probability and statistical inference. Ability to apply concepts such as fractions, percentages, ratios, and proportions to practical situations.

     

    WORK ENVIRONMENT & PHYSICAL DEMANDS OF THE JOB:

     

    The noise level in the work environment is usually quiet. While performing the duties of this job, the employee is regularly required to sit; use hands and fingers; talk or hear. The employee is occasionally required to reach with hands and arms and to move within and between the buildings. A computer terminal is used to access, input, and retrieve data. The employee must occasionally lift and/or move up to 20 pounds. Specific vision abilities required by this job include close vision.

     

     

    Endologix, Inc. is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex including sexual orientation and gender identity, national origin, disability, protected Veteran Status, or any other characteristic protected by applicable federal, state, or local law.

                                                

    If you are a qualified individual with a disability or a disabled veteran, you have the right to request an accommodation if you are unable or limited in your ability to use or access our career center as a result of your disability. To request an accommodation, contact a Human Resources Representative at Endologix Global Headquarters at 949-595-7200 or Endologix Santa Rosa Facility at 707-543-8800

     

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