Endologix, Inc

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CAPLA Product Manager

CAPLA Product Manager

Job ID 

More information about this job


Responsible for all CAPLA regional marketing activities. Develops Asia Pacific marketing plans, strategies and tactics; then leads the implementation and follow-up.  The right candidate has strong collaboration and leadership skills to effectively work with global sales and marketing counterparts. Must have a very hands-on approach to the business and be highly accountable for results. Will develop excellent, in-depth knowledge of the company products, customers and programs and achieve an appropriate level of clinical knowledge to be viewed as a resource by our customers, sales team, and internal employees.


  • Develops and communicates 3 year and 1 year Asia Pacific sales and marketing plans for identified products/programs.
  • Conducts market research as necessary to understand market trends, competitive activity, customer needs and perspectives, etc.
  • Works with Global Sales leadership to understand needs and develop programs and initiatives to achieve defined objectives.
  • Develops and manages CAPLA marketing budgets within overall operating budgets.
  • Gathers, analyzes and prepares information about the Global market(s), growth rates, pricing, competitors, reimbursement, emerging technologies, etc.
  • Establishes and maintains relationships with Global Key Opinion Leaders.
  • Works with Global marketing for the development, training and distribution of all marketing materials, sales aids, advertisements, reimbursement guides, etc. to support the core business.
  • Works with Global Marketing to prepare and execute detailed new product launch plans, which include positioning, clinical data, selling tactics, forecasting, pricing, reimbursement, promotional programs, press releases, sales training, physician training, etc.
  • Works with Clinical Marketing to interprets and translate scientific clinical data into commercial initiatives.


  • Excellent presentation, organizational and interpersonal skills required. Customer service orientation required.
  • Extensive knowledge of medical device industry and company products.                                                                                                                                                                                    
  • Ability to prepare and deliver presentations to the management team and board of directors
  • Good clinical acumen and ability conduct tabletop demonstrations and articulate technical attributes                                                                                                                                                                                      
  • Experienced negotiator and ability to prepare, edit and execute necessary contracts and documents    




  • Minimum BS degree, MBA preferred



  • Minimum 3-5 years of medical device marketing experience,
  • Peripheral vascular or cardiovascular device experience desirable.
  • Prior clinical experience in OR or cath lab desirable.
  • Individually led multiple successful new product launches

Specific Skills, Knowledge & Behaviors


(To perform the job successfully, an individual should demonstrate the following competencies):

Core Competencies:

  • Interpersonal Effectiveness: Actively seeks to understand perspectives and interpersonal needs and expectations of others at all levels, builds self awareness, flexes personal style appropriately, and works through conflicts constructively and appropriately
  • Communication: Effectively uses all mediums of communication as appropriate, presents well to groups, actively listens, and continuously identifies opportunities to build communication skills
  • Collaboration & Teamwork: Actively works together with formal and informal team members to build relationships and achieve team goals
  • Prioritization: Effectively prioritizes work to ensure timely completion of work within scope
  • Global & Systems Thinking: Continuously seeks to learn about and embrace global nuances, works across functions and geographies, seeks to align with diverse groups, and seeks to understand interdependencies and impacts of actions across functions and the company
  • Technical Expertise: Continuously builds functional and technical expertise, and pro-actively applies that technical expertise in progressively broader scope
  • Continuous Improvement: Learns and uses best practices tools and methodologies to assess, identify, and executes on opportunities to improve; Focus on learning and building new capabilities into self
  • Problem Solving & Problem Prevention: Learns and uses strong problem solving methodologies and tools, focuses on root cause analysis, and shows orientation towards problem prevention
  • Accountability: Focuses on results, takes initiative without direction, takes ownership for all work within scope, builds relationships and works across departments, functions, or areas of responsibility

Equipment Use & Abilities Required:



  • Equipment Use:  Copy machines, fax machines, calculators and personal computers and computer terminals.
  • Computer Skills: Software proficiency in Microsoft Office Suite.
  • Language Skills  
  • Mathematical Skills 
  • Reasoning Ability 





The noise level in the work environment is usually quiet. While performing the duties of this job, the employee is regularly required to sit; use hands and fingers; talk or hear. The employee is occasionally required to reach with hands and arms and to move within and between the buildings. A computer terminal is used to access, input, and retrieve data. The employee must occasionally lift and/or move up to 20 pounds. Specific vision abilities required by this job include close vision.